Criteo, a leading global technology company that specializes in digital performance advertising, today announced it has acquired Tedemis. The Paris-based company Tedemis which launched in 2006 and is a leading provider of real-time opt-in personalized email marketing solutions, that help advertisers turn visitors into actual customers. The total purchase price for Tedemis is € 17 million in cash paid up-front with the remaining € 4 millionbeing deferred based on agreed milestones. Additional terms of the transaction were not disclosed.
Many marketers are looking for holistic performance marketing solutions that can target and deliver relevant ads to customers and generate measurable ROI across all devices and channels. With the addition of Tedemis, Criteo will offer advertisers a comprehensive multi-channel performance marketing solution that is customer centric and provides significant, measurable return on investment based on a cost per click (CPC) model.