raises $400K from Jesper Buch and Creandum


The Copenhagen-based startup today announced that it raised $400K from Jesper Buch (Founder of Just-Eat) and Creandum. The investment will be used to further develop Fitbay’s service – which makes it easy for people to discover and buy clothes in the right size online.

Founded in 2013, creates a clothes discovery experience personalized to the user’s body shape. Fitbay is a community for social shopping with your body doubles where users only see products recommended by other users who share the same height, weight, and body type. This removes the concern of buying clothes in the wrong size so users can concentrate on important aspects like price, brand, and design instead.

Christian Wylonis, Founder & CEO of, explains: “Today it is not convenient to buy clothes online. A large part of purchases result in a trip to the post office in order to send the product back to the store. Customers do not want to risk buying clothes in the wrong size and as a result they stop buying clothes online altogether. We want to bring convenience back to online clothes shopping by helping users find clothes that fit both in size and style.”

Martin Hauge, General Partner at Creandum, stated: “We are proud to support the team behind in their vision to solve the biggest pain in online clothes shopping today.”