HomeDenmark-StartupsCopenhagen-based Fitbay.com raises $400K from Jesper Buch and Creandum

Copenhagen-based Fitbay.com raises $400K from Jesper Buch and Creandum

The Copenhagen-based startup Fitbay.com today announced that it has raised $400K from Jesper Buch (the founder of Just-Eat) and Creandum (Update – May 2023: The startup seems to be no longer in business under this website, and we therefore deactivated the original link). The investment will be used to further develop Fitbay’s service, which makes it easy for people to discover and buy clothes online in the right size.

Founded in 2013, Fitbay.com creates a ‘clothes discovery experience’ which is personalised to the user’s body shape. Fitbay is a community for social shopping based on online body doubles, where users only see products recommended by other users who share the same height, weight, and body type. This removes the concern of buying clothes in the wrong size so users can concentrate on important aspects like price, brand, and design instead.

Christian Wylonis, Founder & CEO of Fitbay.com, explained: “Today it is not convenient to buy clothes online. A large part of purchases result in a trip to the post office in order to send the product back to the store. Customers do not want to risk buying clothes in the wrong size and as a result they stop buying clothes online altogether. We want to bring convenience back to online clothes shopping by helping users find clothes that fit both in size and style.”

Martin Hauge, General Partner at Creandum, stated: “We are proud to support the team behind Fitbay.com in their vision to solve the biggest pain in online clothes shopping today.”

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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