HomeAcquisitionsGerman outdoor shop Bergfreunde.de is acquired by US-based Backcountry

German outdoor shop Bergfreunde.de is acquired by US-based Backcountry

Backcountry, an US-based e-commerce leader in the outdoor, action sports, bike, and power sports markets, today announced the acquisition of Bergfreunde.de, one of the leading e-commerce companies for outdoor fans enthusiasts in Germany, Austria, and Switzerland.

With the acquisition of Bergfreunde.de, for an undisclosed sum, Backcountry enters the European market with a great brand. Bergfreunde.de was founded in 2006 and has grown quickly with a focus on premium outdoor products, best-in-class customer experience, and an outstanding management team and employees. Although continents apart, both companies share a common vision — to be the definitive resource for the best outdoor gear on the planet.

Jill Layfield, CEO of Backcountry, stated: “This partnership signifies the first step toward building the first globally scaled outdoor e-commerce business. From North America to Europe, these two brands connect people to their passions through an exceptional online experience.”

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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