Teads, a French online video advertising platform focused on innovative formats, today announced the closing of a € 4 million Series A financing led by Partech Ventures. The fresh capital will be used to accelerate growth and the international expansion. Following this transaction, Pascal Gauthier, former COO of Criteo, has joined Teads as an independent director.
Founded in 2011 by Loïc Soubeyrand, Loïc Jaurès and Olivier Reynaud, Teads has addressed the lack of premium online video inventory for advertisers and enabled top-tier publishers to monetize their large online audience through innovative video ads. Teads has developed “outstream” formats in order to create video inventory for publishers without the cost of buying or producing video content. These innovative ad units have been widely praised by premium press publishers and Ad Networks in 25 countries. The most famous format on Teads platform, inRead™, which delivers video ads within press articles, has been adopted by more than 500 publishers worldwide (Financial Times, Forbes, Le Figaro, El Mundo, etc…). For more info check out the video below this article.
Loïc Soubeyrand, co-founder and CEO, Teads, stated: “This round will enable the company to step up its R&D efforts with new hires and to accelerate its international expansion”.