Kiosked, a Finnish startup in the field of content monetisation, today announced having raised a further $6.9 million in funding from private investors.
This new round of funding was led by Kevin Wall of Craton Equity Partners, who will also join Kiosked’s Board of Directors, and John Lindfors, Partner at Digital Sky Technologies. The fresh capital will be used to support Kisoked’s expansion into the US and Asian markets, as well as to launch a mobile content monetization solutions.
The Espoo-based startup Kiosked was founded in 2010. The Kiosked platform enables “Smart Content” by turning any branded or editorial visual content found online, such as images, videos and apps, into non-intrusive interactive storefronts or points of consumer engagement. In doing so, it allows publishers and brands to monetize impulses by allowing consumers to ‘see it, want it, buy it.’ The startup explains that this can lead to a win-win-win situation for all parties.
Kiosked has grown rapidly over the past three years, having recently established offices in London, New York, Los Angeles and Singapore. The organisation has tripled in size over the past 12 months and is projected to reach 100 employees by the end of 2013. Kiosked’s service offers millions of products and works with over 10,000 brands.
Micke Paqvalén, CEO and Founder of Kiosked, explains: “Kiosked has made significant progress in the market and the numbers speak in favour of Kiosked’s solution. Our click-through rates average at 5.5%, which is significantly higher than traditional forms of online advertising. I am especially impressed by our progress in mobile and this funding enables rapid roll-out of our new mobile content monetization solutions.”
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