HomeFundingBerlin-based Roombeats secures €500K from HTGF and Creathor Venture

Berlin-based Roombeats secures €500K from HTGF and Creathor Venture

The Berlin-based startup Roombeats just received a seed investment of €500K from Creathor Venture and High Tech Gruenderfonds (Update – April 2023: The startup seems to be no longer in business under this website, and we therefore deactivated the original link).

The young company is a supplier of image-based content and affiliate marketing and was founded in 2012 by Markus Berger-de Léon (ex-CEO of Jamba, MyHammer and StudiVZ) and his partner Florian Beba.

The promising startup adds value to product images found on the internet by supplementing these with brand and price information, as well as direct links to the relevant online shops. For Markus Berger-de Léon and Florian Beba the idea for Roombeats grew out of the recognition of the power which images have to inspire people.

Berger-de Léon explains: “We want to help users act on the spontaneous shopping impulse that images can create by making this quick and easy. Roombeats does this by offering the originators of these product images and messages, primarily manufacturers and online shops, the right tools to satisfy the needs of their target groups and save them long, frustrating searches.”

If things develop as the two founders hope, in the future every publisher will be able to earn money with product images. Florian Beba said: “Our vision for the future is one in which websites present images that offer users added value instead of annoying ad banners. We offer publishers the possibility to monetize their content and provide significant added value to their readers”.

Ingo Franz, a Partner with Creathor Venture, stated: “This is not only an innovative concept, but one which is tailored to the individual needs of target groups. That results in a substantive added value for owners of these images, as well as online shops because it generates new business using existing online content”.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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