Engagor, a Ghent (Belgium) based startup, today announced its expansion into the U.S. and a $2.6 million Series A funding round led by Hummingbird Ventures. The young company, which was founded in 2011, offers a comprehensive platform for real-time customer engagement, social media monitoring and analytics. Steven Reading, former co-founder of Dogster, will anchor the Engagor’s new San Francisco office as VP of North America Sales.
Engagor’s integrated platform combines social analytics, engagement, CRM and team management to provide a one-stop-shop for all social needs of brands and enterprises. Engagor monitors millions of sources across the social Web, in more than 180 languages, to track all relevant conversations about brands, products, competitors and industries. Powerful analytics provide precise reports on the performance of a company’s online reputation, customer engagement, social campaigns, social profiles and more. Engagor makes it easy for social media teams to engage with social audiences through real-time workflow capabilities, built-in social CRM and team collaboration tools.
“Engagor is the next generation social media engagement tool and we are proud to invest in the company,” said Frank Maene, lead investor of Hummingbird Ventures.
He continued: “We were impressed by the breadth and depth of the product and the range of large customers on the platform. Companies like PepsiCo, Volvo, McDonald’s and IKEA are using Engagor to engage with their customers in a structured real-time manner, even with large teams of 20 people and more.”