Brickflow, the new democracy of creativity (Interview)


This interview is based on a discussion with Péter Langmár (CEO and Co-Founder of Brickflow) while having lunch in Budapest. So, what is your startup all about?

Péter Langmár: Brickflow is a hashtag-based visual storytelling web application to turn social media noise into meaningful visual content. It’s actually the first tool for merging Instagram videos into a coherent story. Using it feels like playing with Legos. We envision the revolution of social media and microblogs. What’s your story? Where is the idea coming from?

Péter Langmár: Mihály Borbély is the innovator of the concept, who has a background in sociology, but has turned into a photographer and video guy, while also doing software development as a hobby. He started thinking about a movie project the other day with a friend of him, Ernő Zoltán Rubik which transformed into a social media project. Mihály started looking for people to involve into the project, that’s how he happened to meet Péter through some common friends.

Péter Langmár: I (Péter Langmár) was studying photography and media design, later media theory and computer science. From art I have shifted to social media, while I realized that management is the curriculum and problem solving is the actual activity I am the most interested in. As a result, beside conducting some social media researches, I started to manage more and more projects. I moved to Paris, France and successfully applied to the American University of Paris to learn about global communications. After completing the MA degree, I successfully applied to the Goldsmith College, University of London to start my PhD studies. Finally, I have never started my studies and joined to the Artscience Labs as Operations Manager and R&D Assistant. I actually met Mihály while working there.

Tamás Kökény has always been crazy on music, which led him apply to Budapest University of Technology and Economics to learn multimedia technologies as an electrical engineer. While doing his studies, he started coding and worked as a multiplatform developer at Prezi. After meeting with Péter and Mihály, he immediately fell in love with the concept of Brickflow as he had the idea of a collaborative music editor in mind that was completely in line with the vision of the product. After resigning from Prezi, he joined the other guys as the technical co-founder. How did you raise money?

Péter Langmár: The first step was on Indiegogo – we raised $10.000 with a crowdfunding campaign, which was enough to build a prototype and to pitch all around Europe.

We managed to get into an accelerator in Estonia and to the Chilean governmental incubator program. The Tallinn based program supported us with a really strong vertical network, having over 60 mentors mainly from the baltics, Santiago is rather giving us the variety of horizontal connections, being surrounded by over 200 startups from all around the world. What’s the next step?

Péter Langmár: We are having discussions with angels and VCs internationally to close the first round. At this stage, I cannot share the details. Well, good luck and hope to hear back from you soon regarding your successful investment!