HomeFundingGame monetisation startup Stryking closes first external funding round

Game monetisation startup Stryking closes first external funding round

Berlin-based startup Stryking Entertainment, which focuses on innovative marketing and monetisation tools for free-to-play games, has recently gained angel VC fund True Global Ventures as an investor (Update – April 2023: The startup seems to be no longer in business under this website, and we therefore deactivated the original link).

With the newly raised capital, equaling a six-digit sum, Stryking, which was founded in 2012, will speed up the development and market launch of its own technical framework. This will provide developers and publishers of free-to-play games with completely new e-commerce functionalities and opportunities to integrate brand partners directly into the game. The new tool, which is currently in a test phase, will be launched this summer.

Stryking’s framework offers a shop-in-shop solution that gives developers and publishers of free-to-play games the opportunity to sell the real products in their in-game shops that are attractive to their particular target group. This creates additional incentives for non-paying users to become paying users, allowing for additional revenues. For brands, a new interactive media channel opens up, generating high-quality contacts and more fans, by bringing intelligently integrated sponsoring and brand activities into the game play. In particular, games publishers with realistic settings, such as racing, sports, simulation, and management will have the opportunity to create a significant second revenue channel and valuable support for the acquisition of new users, by integrating brands directly.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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