The Berlin-based startup Stryking Entertainment, which focuses on innovative marketing and monetization tools for free-to-play games, has recently gained the Angel VC Fund True Global Ventures as an investor. With the newly raised capital (a six-digit sum), Stryking, which was founded in 2012, will speed up the development and market launch of its own technical framework. This will provide developers and publishers of free-to-play games with completely new e-commerce functionalities and opportunities to integrate brand partners directly into the game. The new tool, which is currently in a test phase, will be launched this summer.
Stryking’s framework offers a shop-in-shop solution that gives developers and publishers of free-to-play games the opportunity to sell real products in their ingame shops that are attractive to their particular target group. This creates additional incentives for non-paying users to become paying users, thus allowing for additional revenues. For brands, a new interactive media channel opens up that generates high-quality contacts and more fans through intelligently integrated sponsoring and brand activities into the gameplay. Especially the publishers of games with realistic settings such as racing, sports, simulation, and management are going to have the opportunity to create a significant 2nd revenue channel and valuable support for the acquisition of new users by integrating brands directly.