Indiegogo, one of the largest global crowdfunding platforms, has announced new offerings in key global markets, including local currencies, languages and localized search and discovery experiences.
Indiegogo first launched in January 2008. Today there are millions of dollars distributed globally each week across the site. Indiegogo’s platform empowers anyone, anywhere to launch a crowdfunding campaign at any time, for any idea, whether it be creative, cause-related or entrepreneurial.
Some of its new capabilities will launch immediately in the UK, Germany, France and Canada as part of Indiegogo’s continued focus on improving the customer experience and providing relevant local market content for campaign owners and funders. Back in October, Indiegogo’s biggest competitor Kickstarter expanded to the UK.
Danae Ringelmann, Indiegogo co-founder, stated: “We remain committed to localizing our international platform to empower campaign owners for success and give funders a satisfying discovery experience. We’ve laid a great foundation to continue global growth in the months ahead.”
In August, Indiegogo started a partnership with Google and Stiftung Entrepreneurship to foster entrepreneurship through the Gründer-Garage initiative – an online competition for German-speaking entrepreneurs to promote online innovation and financing (Update – March 2023: The website seems to be out of use, and we therefore deactivated the original link). The competition garnered good traction in the German market, with 177 entrepreneurial campaigns completed, raising more than €320K with Google’s €150K in matching funds. This was Indiegogo’s first international-focused endeavor that also rolled out de.indiegogo.com, a localised Indiegogo-version in German and broadened funding and payments options in euros for participants of the competition.
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