Criticats, a Paris-based startup that is competing with Yelp, has just launched its recommendation platform (Update – March 2023: The startup seems to be no longer in business under this website, and we therefore deactivated the original link).
This new kind of city guide aims to make recommendations more personal, while solving the problem of review trustworthiness – a continuing problem for Yelp. Georges Ethuin, the co-founder of Criticats, describes it arithmetically: “Yelp x Pinterest = Criticats”.
Criticats is basically a personal guide where you see the recommendations of those you trust and follow (friends, bloggers, professionals, magazines, etc.). The promising new site makes it easy and fun to share recommendations and automatically provides you with cool ideas for everything you can do in the city: movies, restaurants, theatres, bars, and more.
On the editorial side, Criticats has partnered with La Fourchette, Fnac Spectacles and Digitick; for Criticats’ users, this means fresh, suitable and local content every day.
During a recent last trip to Paris, we had the chance to meet with Georges Ethuin, the co-founder of Criticats. Since then, Georges and his partners have worked in stealth mode to build the best possible first version of this new city guide. Criticats just launched in Paris and has already announced plans to expand across the Atlantic by early 2013.
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