German startup KLASH, a mobile app that aims to combine fun with competition, has just launched its challenge-based game for friends.
Berlin-based team allows you to challenge or dare your friends in anything at all, prove that you’ve done it with pictures, and share the experience on. Have you ever challenged someone to stop smoking, drink more beers, run a marathon, walk around in a mankini or talk to more girls or guys on a night out? Probably most of us have shared similar fun experiences and even crazier ones, but now KLASH provides a platform solely designed for this purpose.
Leveraged from Facebook’s open graph, the iPhone app makes it easy to “klash” your friends. Simply pick a friend from your Facebook friends list, be a little crazy and creative to define your Klash, and set a fun reward. Get your friends to support and root for either side, post comments, add evidence and share the fun in your community. It’s up to you if you want to challenge a friend – or even the whole world.
“It was a surprise to see how easy it is to create an audience around the ‘Klash’, Facebook’s open graph is perfect for apps like this”, saidEmiliano Saurin, one of the founders). KLASH team member Baris Tamer added: “The peer pressure that is created from the community is an amazing engine that gets people out of their comfort zones.”
Getting out of their comfort zone is nothing new to the founding team. The five co-founders are originally from Austria, Argentina, Germany, Italy and Turkey. They first met in Barcelona at ESADE Business School where they were all studying. After the idea of KLASH was born, they decided to move to Berlin and make it happen.
The KLASH team commented on how they made it through the initial startup phase: ”We sold one car and took the other in order to get here. It was not easy, but after we had the team in place we could start our bootstrapping adventure. In the end its all about those challenges in life”.
“As the social networks and mobile phones connect us with our friends, we still do not engage with them in real life experiences. With Klash we want to change that by keeping the product design simple, straightforward and intentional,” explained Roland Heuger, co-founder, front-end developer and the UI/UX superhero of KLASH.
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Great app, just installed, it will get my friends out of the sofa in the weekend!
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