HomeKnow-HowSearching for mediocre entrepreneurs: Advice for founders

Searching for mediocre entrepreneurs: Advice for founders

“I’m pretty mediocre”, is the first sentence of James Altucher’s post on Techcrunch.

Interestingly and inspirationally dubbed “The 7 Habits of Highly Effective Mediocre Entrepreneurs”, the post is a masterpiece, but that’s only my opinion.

Last week I was giving an interview (playing for the adversary) and when the motivation for future entrepreneurs question came up, I promised to be realistic. What I mean by this, is that with so much hype around startups, entrepreneurs and “Outstanding, Exceptional People That Are Geniuses Even Though They Make Serious Mistakes Like Other Mortals”, that we tend to lose focus on what is this all about, at the end of the day.

Then came James Altucher, who kicked some butts. I’m glad that Techcrunch’s editors made this possible, given that what he argues goes against more than half of what they publish. I really suggest you take a proper read through it, but in case you want a summary and prefer to stay with my endorsement, here goes a quick summary:

  • We can’t all be grand visionaries. We all want to launch our business, sell things, make some money, raise a family, and try to be happy.
  • Just do what you have to do, don’t procrastinate. Multitasking is a myth, focus on one thing at a time.
  • Keep failing until you accidentally no longer fail.
  • The best ideas are when you take two older ideas that have nothing to do with each other, make them have sex with each other, and then build a business around the child that results.
  • The mediocre entrepreneur works his 20 hours, then relaxes when he can.
  • It’s tough to make money. Not a party.
  • Do anything to get a yes from a customer.
  • Spend a lot more time getting to know the people who you want to bring closer.
  • Being mediocre doesn’t mean you won’t change the world. It means being honest with yourself and the people around you. And being honest at every level is really the most effective habit of all if you want to have massive success.

Just one a few points, summarising more than two hundred blog posts and half a dozen books on advice to entrepreneurs. Keep coming here and we’ll make an effort to bring you only the most relevant advice!

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Reinaldo Ferreira
Reinaldo Ferreira
Reinaldo Ferreira is a serial entrepreneur and investor in technology companies. He lives in Porto and writes mostly about Portuguese startups and technology topics.


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