HomeFrance-StartupsNantes-based B2B retail startup Lengow celebrates its 3rd anniversary

Nantes-based B2B retail startup Lengow celebrates its 3rd anniversary

The Nantes-based startup Lengow recently celebrated its 3rd anniversary and also reported some interesting numbers. The young company offers a service that allows online merchants to optimize their visibility and profitability on all online distribution channels, including comparison shopping sites, affiliate networks, marketplaces, re-targeting sites, sponsored links and social networks.

Lengow, which is financially backed by Alven Capital and Kima Ventures, currently has 42 employees, with 22 of said jobs created over the past 12 months alone. Most recently, staff have been recruited in Canada with the opening of a North-American office, and also in Paris with the opening of an office dedicated to European operations in 2012. In addition, Lengow is about to hire several new employees in fields like sales and web development by the end of this year.

Michaël Froger, co-founder and CTO of Lengow, stated: “We are proud to create jobs. We feel like taking part to the domestic businesses with some pride which is emphasized thanks to the quality of the team. Every day, the team shows that this is the essential element to make a startup success”.

Now present in 14 countries worldwide, Lengow’s system is indexing 68 million products every day and 15,000 feeds on more than 750 supports in the world. Lengow helps its over 800 clients (vs. 400 a year ago) to index and optimize their products catalogs in an optimized manner.

As Lengow enters its fourth year, the two founders still have big ambitions for the company. They’re aiming to further develop the product to touch on new aspects of e-commerce and therefore propose e-merchant solutions that will help them with their daily business. The ambitious team wants Lengow to be known in the European and North American markets as the reference for the management of e-commerce products catalogs. Some changes for the staff are coming as well, with their teams in Paris and Nantes moving into brand new offices in the two cities.

By the way: You can find out about other interesting startups from Nantes in this list.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).
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