Yummypets: Social network for pet lovers secures €1.5m


Yummypets, one of the first social networks designed only for pet lovers, just secured €1.5 million from the French growth equity fund Newfund. Since its launch in January 2012, Yummypets attracted over 50.000 members and generated about 30 million page views. The iPhone app of the Bordeaux based startup has just been launched.

Right now, Yummypets.com is “only” available in French and English but the young company just announced that it already has Geman and Portugese versions in the pipe – aside of new features. The social network for pet lovers ist completely free for its users and generates revenue from affiliate commissions. The U.S. equivalent of Yummypets –Dogster – has been by purchased by the SAY Media Group in April 2011 (for an undisclosed sum).