ividence, the first stand-alone email ad exchange, has successfully completed a $4 million series B capital increase led by Omnes Capital, with participation from existing investor, A Plus Finance.
Founded in 2008 and based in Paris, ividence connects advertisers and list owners with a platform that uses behavioral targeting to unlock the true potential of email ads. The 100% automated platform matches offers to records based on bid, performance, and end-user behavior, resulting in fewer emails sent, improved ROI for advertisers, and improved revenue for publishers. The startup monetizes more than 50 million email addresses in France and in the United States as well as managing more than 3,000 campaigns a month. The company’s advertising clients have included Se Loger, WeekEndDesk, Zanox, Tradedoubler, Cdiscount, Zalando, BNP Paribas, Cofinoga, La Redoute, Ford, and Infogroup. ividence tripled its 2011 revenue compared to 2010.
With this new round of financing, the young company is planning to expand its infrastructure in the U.S. quickly and fuel rapid growth. Since 2011, the French startup has grown to 11 employees in the U.S., with offices in San Francisco and New York.
Eric Didier (CEO and co-founder of ividence) stated: “We are delighted to welcome Omnes Capital as new investors. Their long-term support will enable us to achieve our ambitious objectives. This funding will provide us with the financial resources to continue our international growth, enhance our platform’s capability, and maintain our position as a market leader in behaviorally targeted email advertising,”