Did Twitter expect the Spanish Invasion?


It seems that barely a week goes by without a new Twitter tool being launched by a Spanish start-up. Indeed some voices from Iberia have been claiming that the best Twitter tools now come from Spain. Is this a rash claim? Well, there are certainly some very interesting Spanish utilities, and I hope to show you in this article some of the current claims to be the best for Twitter:

Although they’ve only been around a short time, there can’t be many power Twitter users who haven’t heard of the SocialBro suite of tools. It is designed for Community Managers, Social Media strategists, agencies and anyone who uses Twitter as a professional tool. The real-time Analytics part of the suite has been well-received by many, and the option to choose the best time to tweet (to expose tweets to the maximum audience) has gone down particularly well. They are now in the process of moving it to a cloud-based platform, and intend to link SocialBro to other social networks, such as Facebook, LinkedIn, Weibo and Instagram.

Another new start-up, Gamisfaction makes the monitoring of the social network Twitter easier and quicker for businesses who do not have time and money to pay a social media manager. Certain studies indicate that managing a Twitter accounts requires between one and three hours a day. Because this results in a time and monetary cost, it’s given as the reason why 48% of company accounts on Twitter have been abandoned. It’s claimed that with the use of Gamisfaction and just a few minutes per day you will be able to manage your Twitter account. It does this in a fun way that allocates rewards to users to quote or retweet your messages. Gamisfaction, who recently presented at Wayra Barcelona, is an innovative approach to a real and growing problem, and it will be interesting to see how it scales on the world market.

Zoomry are a start-up that concentrate on realtime Event Reporting using social media. They have become Tedx partners and hope to corner the market in promoting and analysing the impact of events. Zommry started as a small exercise in creating info slides at events, but received a lot of attention so evolved into both a publicity device for events, and a way for the organisers to analyse what the social media impact has been.

An interesting tool set has been provided by the start-up Pirendo, that allows Community Managers to find out what is being said about their brand or institution in the social web, particularly Twitter. They do this by providing an Intelligence and Analysis set of tools for the Spanish speaking market. It’s also of use for general analysis – for example you can ascertain what words are cropping up most when Spain played the initial games in the Euro-Cup (Torres, Cesc and Iniesta were heavily tagged apparently!). I can see this tool set being heavily used by companies who need to monitor what is happening in the social web, and within a short timescale. From what I’ve seen (they currently target the Spanish speaking Twitter world) their analysis tools are both comprehensive and easy to use – a powerful combination.

Lastly, I think most of us can agree that Twitter has revolutionized the way many people world-wide keep in touch with what’s happening. Yet it has certain limitations for power-users, that the people at Moodyo (a social shopping network) are trying to remedy with their new product Twissues. As we’ve reported previously, with Twissues you can take a backup of all of your tweets (with quick and easy access), and conduct management of trending topics in different timelines. It seeks to enhance the Twitter experience for all users, but should be particularly effective for the likes of journalists or community managers, who quickly need to review past tweets and historic links. A great option allows you to search on a topic that you’ve mentioned several times, and then publish again in a list format. It’s been getting rave reviews from power users, and should be something any serious user of Twitter should consider using.


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