Did Twitter expect the Spanish Invasion?

It seems that barely a week goes by without a new Twitter tool being launched by a Spanish startup. Indeed, some voices from Iberia have been claiming that the best Twitter tools now come from Spain. Is this a rash claim? Well, there are certainly some very interesting Spanish options out there, and we hope to show you in this article some of the current Twitter tools hitting the headphones.

Although they’ve only been around a short time, there can’t be many ‘power’ Twitter users who haven’t heard of the SocialBro suite of tools (Update – February 2023: The startup seems to be no longer in business under this website and we therefore deactivated the link). It is designed for community managers, social media strategists, agencies and anyone who uses Twitter as a professional tool. The real-time analytics part of the suite has been well-received by many, and the option to choose the best time to tweet (to expose tweets to the maximum audience) has gone down particularly well. They are now in the process of moving the service to a cloud-based platform, and intend to link SocialBro to other social networks, such as Facebook, LinkedIn, Weibo and Instagram.

Another new startup, Gamisfaction makes the monitoring of the social network Twitter easier and quicker for businesses that do not have time and money to pay a social media manager. Certain studies indicate that managing Twitter accounts requires between one and three hours a day. Because this results in a time and monetary cost, this is given as the reason why 48% of company accounts on Twitter have been abandoned. It’s claimed that with the use of Gamisfaction and just a few minutes per day, you will be able to manage your Twitter account. It does this in a fun way that allocates rewards to users to quote or retweet your messages. Gamisfaction, who recently presented at Wayra Barcelona, is an innovative approach to a real and growing problem, and it will be interesting to see how it scales on the world market.

Zoomry is a startup that delivers real-time event reporting using social media (Update – February 2023: The startup seems to be no longer in business under this website and we therefore deactivated the link). They have become Tedx partners and hope to lead the market in promoting and analysing the impact of events. Zoomry started as a small exercise creating info slides at events, but received a lot of attention, and so evolved into both a publicity tool for events, and a way for the organisers to analyse the impact of social media impact.

Another interesting tool offered by the startup Pirendo allows community managers to find out what’s being said about their brand or institution online, particularly on Twitter. They do this by providing an ‘Intelligence and Analysis’ set of tools for the Spanish-speaking market. It’s also of use for general analysis, for example you could ascertain what words were cropping up most when Spain played the initial games in the Euro Cup (Torres, Cesc and Iniesta were heavily tagged apparently!). We could see this tool set being heavily used by companies who need to monitor what’s happening on social, and within a short timescale. From what we’ve seen, and they currently target the Spanish-speaking Twitter world, their analysis tools are both comprehensive and easy to use – a powerful combination.

Lastly, most of us can agree that Twitter has revolutionized the way many people keep in touch with what’s happening globally. Yet this has certain limitations for ‘power’ Twitter users, that the people at Moodyo, a social shopping network, are trying to remedy with their new product Twissues (Update – February 2023: The startup seems to be no longer in business under this website and we therefore deactivated the link). As we’ve reported previously, with Twissues you can make a backup of all of your tweets, quickly and easily, and also manage trending topics across different timelines. The tool seeks to enhance the Twitter experience for all users, but should be particularly effective for the likes of journalists or community managers, who quickly need to review past tweets and historic links. One great functionality allows you to search a topic that you’ve mentioned several times, and then publish again in a list format. It’s been getting rave reviews from power users, and should be something any serious user of Twitter should consider using.

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