The “subscription-based-box”-hype continues. It started all with beauty samples for women and nowadays there are boxes for men, couples, young mothers, and more.
Wummelkiste, which launched earlier this year, is a subscription-based delivery service for kids activities. The Berlin-based startup has just raised $1 million in funding and has announced its plans to use the fresh capital to meet “the rapidly growing demand” and push for internationalization (Update – February 2023: The startup seems to be no longer in business under this website and we therefore deactivated the link).
In this first round of funding, the young company secured $1 million from Blumberg Capital, Team Europe and various other angel investors, including some renowned founders such as Eric Wahlforss (SoundCloud), Klaas Kersting (Gameforge) and London-based business angel Peter Read.
Wummelkiste offers a subscription-based arts and crafts boxes for kids, cleverly designed to be both entertaining as well as educational. With its unique product, the startup targets parents with kids between 3 and 7 years-old. Each “Wummelkiste” provides ideas, instructions and all the materials required to create the craft projects it contains. A single box is €19.95 and a 1-year subscription is €199.95. Gift subscriptions are also available as 3 and 12-month subscriptions.
Jon Soberg, Principal at Blumberg Capital, stated: “The team is excellent and you can tell by the quality of everything they do. We are really excited to help them build this business globally“.
Philippa Pauen, Co-Founder and CEO of Wummelkiste, explained: „Each box is developed by a selected team of experts, including parents, designers and educators, to ensure that we deliver maximum creativity and fun straight to your door. Although our product is for kids, it’s also designed for parents who struggle to find ideas and the time to spend at craft shops“. He continues: „We got subscribers the very first day we went live. The customer base is constantly growing and the feedback we’ve received has been tremendous“.
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