The Copenhagen-based startup Admazely, which offers an ads re-targeting platform, has just announced a new round of investment (Update – February 2023: The startup seems to be no longer in business under this website and we therefore deactivated the link). SEED Capital and the business angels Martin Bochineck and Christina Rind Helsbro invested about €600K in order to accelerate its future development.
Admazely, which was founded in 2011, is an advertising technology startup that offers easy-to-setup re-targeting for web shops. The young company aims to provide the simplest solution for e-commerce professionals, providing a hassle-free, integration-free and risk-free ad platform to bring back non-converting web shop visitors on a pay-per-click basis.
Admazely’s founder and CEO, Peter Vilsholm Therkildsen Schlegel, stated on the company’s blog (Update – February 2023: The article seems to be no longer up on this website and we therefore deactivated the link): “David and myself started working on Admazely in the autumn of 2011. Later Søren joined us, working on a “nights and weekends” basis much to the dismay of his wife and newborn child. We have delivered on all the clichés of bootstrapping a startup: we worked from my living room for the first few months, David moved in with me, we begged and borrowed our way to our first office (a friend’s old garden furniture currently being our glamorous décor) and moonlighted to scrape together cash that was distributed on a “who needs to pay rent or buy food this month” basis. I know it sounds like a joke. It isn’t.”
In order to increase the pace of its development efforts, Admazely decided it was now time to add more fuel to its engine in the form of venture capital. The Copenhagen-based company will use the additional funds to expand its engineering team significantly. Admazely also just announced that it has signed up its first new colleagues and that the team will be more than doubled within the next few weeks.
By the way: You can find out about other interesting startups from Denmark in this list.
