Today Citrix, a cloud-based B2B company, announced that it has acquired the Danish startup Podio for an undisclosed sum. Podio, which is based in Copenhagen, was founded in 2009 and offers a collaborative work platform that supports people and teams getting work done the way they want in a social setting.
Podio’s unique platform adds structure and activity streams to any type of work collaboration, within areas like sales, recruiting, marketing or other business areas. The cloud service unifies everything required to work in the ‘post-PC’ era: content, traditional business applications, new mobile apps, real-time and asynchronous communications. According to Citrix, they are providing today’s mobile and distributed workforce an easy, secure and social way to come together and work as teams. Podio will be now part of the GoTo cloud services portfolio, which includes GoToMeeting.
Podio enables both SMEs, and teams within larger organizations, to manage all types of business processes and associated workflows using pre-assembled apps from Podio’s free app market. In addition, its technology empowers users to create their own preferred workflows and social collaboration activities that best suit their projects and the way they want to work. The collaborative work platform also integrates easily, or can be embedded, with other services that may be standard in their business. These include traditional enterprise or business solutions, as well as today’s popular cloud-based data storage, online collaboration and content tools including Box, Campaign Monitor, Dropbox, Evernote, FreshBooks, Google Docs, Zendesk and Instapaper.
Citrix GoTo cloud services (which will soon include Podio) are market-leading products that help business move faster and more efficiently by enabling people to connect, share and collaborate regardless of location or device. Podio brings to Citrix a collaborative work platform for teams in a social setting; the ability to integrate with traditional applications and new apps; a robust, free app market; the means to extend and modify existing apps, or create new ones in support of contemporary work flows; and a talented team with the same values and passion for improving the way work is done in the cloud era.
Tommy Ahlers, CEO of Podio, commented: “From the start, Podio has been focused on creating an experience that would be more than an online place to talk about work but a platform customers trust to actually help them work as teams to get work done – 24/7. The extraordinary adoption we saw in just one year validates the pent up demand for better ways for teams to collaborate. With a shared vision and culture that is synergistic, Citrix can help us scale to meet demand at a speed that would not be possible otherwise.”
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