HomeUK-StartupsLondon-based social network Badoo grows its US userbase and hires Google Executive...

London-based social network Badoo grows its US userbase and hires Google Executive as COO

Badoo is one of the largest social discovery networks in the world, with about 8 million registered users in the US and over 145 million users worldwide.

The London-based social network was founded in 2006 by Andrey Andreev, a serial entrepreneur with roots in Russia. Badoo was launched in Spain before moving its headquarters to London, and the social discovery network is very popular in Southern Europe and South America. As Gigaom just revealed, 22% of Badoo’s registered users in the US use Spanish as their primary language (Update – February 2023: The article seems to be out of use, and we therefore deactivated the original link), and given that about 10% of US citizens are native Spanish speakers, that’s an obvious skew. Being embraced by Spanish speakers in the US has certainly helped Badoo in growing its US userbase by 77% over the past six months.

In addition to Badoo’s growing user base, the young company is also growing its number of employees. The European social network giant today announced it has appointed long-time Google Executive Benjamin Ling as COO. Ling will start his work at Badoo’s headquarters in London within the next month, and as Chief Operating Officer, he will play a key role in Badoo’s business operations, future partnerships and corporate development.

By the way: You can find out about other interesting startups from the UK in this list

Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).


    • Badoo is a fun online danitg site, for entertainment purposes, for flirting, for instant gratification and not for serious danitg.95% are men and 5% are women in Badoo’s database, and conversion rate is less than 1% in South America.Sonico and Hi5 are game over since years because Facebook had killed them.

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