Badoo, the largest “social discovery” network in the world, already has about 8 million registered users in the U.S. and over 145 million users worldwide. The London based social network was founded in 2006 by Andrey Andreev – a serial entrepreneur with roots in Russia. Badoo was launched in Spain before moving its headquarters to London. The social discovery network is very popular in Southern Europe and South America. As Gigaom just revealed, 22% of Badoo’s registered users in the U.S. use Spanish as their primary language. Since about 10% of U.S. citizens are native Spanish speakers, that’s an obvious skew. Being embraced by Spanish speakers in the U.S. helped Badoo to grow its U.S. user base by 77% in the last six months.
Aside of Badoo’s growing user base, the young company is also growing it’s number of employees. The European social network giant today announced it has appointed long-time Google executive Benjamin Ling as COO. Ling will start his work at Badoo’s headquarter in London within the next month. As chief operating officer, he will play a key role in Badoo’s business operations, future partnerships and corporate development.