It’s war: Fab acquires Casacanda to beat the Samwers

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Fab.com, the U.S. based e-commerce site for design products – which has just been cloned by the Samwer brothers, is now expanding into Europe with the acquisition of Germany’s Casacanda GmbH. According to the Wall Street Journal, the today announced acquisition is an all-stock deal valuing the startup at around $10 million.

Jason Goldberg (CEO, Fab.com) just stated, that Casacanda’s website will be re-launched as Fab.de in the comming days and Casacanda’s 40 employees will join Fab.com’s existing team of 170 global employees. The Berlin based startup was founded in 2011.

This is an aggressive and important next stept for Fab. Remember: Just 3 weeks ago, Rocket Internet, the clone factory of the Samwer brothers launched the Fab clone Bamarang. They not only copied the business model of Fab.com (a flash sales site, specialized in daily discounted sales of design products) but also almost photocopied the design. Jason Goldberg, the CEO of Fab.com, stated within a recent post on his personal blog: The worst offender is a new company, bamarang, operating out of the UK and Germany from the infamous Rocket Internet – Samwer brothers. Their site is not just a copycat, it’s frankly just stealing our unique Fab design elements.”

It’s more then likely that the launch of the Fab clone Bamarang and this recent acquisition are directly related. It could be understood as a declaration of war to the Samwer brothers.

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