Fits.me, the provider of virtual fitting rooms we first introduced you to on November of 2010, closed a Series A round of financing led by the Entrepreneurs Fund. The seven figure investment enables Fits.me to accelerate the delivery of virtual fitting room services as well as to provide additional sales & marketing resources to fuel Fits.me’s growth.
The young company provides a virtual fitting room for internet clothing retailers. In order to ease the challenge of purchasing clothes that fit, Fits.me created “FitBot robotic” mannequins. The Fits.me technology allows the “FitBot robot” to simulate thousands of different body shapes, allowing the shopper to visualize how a specific garment will look on her/him.
Heikki Haldre, the co-founder & CEO of fits.me, stated: “Fits.me’s technology provides two fundamental benefits to fashion e-retailers. We strengthen their business by increasing sales and reducing returns; and Fits.me enhances their brand value by increasing customer satisfaction. Simply put, the Fits.me Virtual Fitting Room is fundamental to providing superior customer service, and it increases margins.”
Fits.me is also announcing today its new corporate headquarters in London, England. Engineering, Operations and Production will remain in Tallinn and Tartu (Estonia). Fits.me is the number one virtual fitting room technology, used by more retailers than any other solution.
Find out more about fits.me and check out the interview we did with fits.me’s CEO Heikki Haldre by the end of 2010.