HomeEstonia-StartupsVirtual fitting rooms startup Fits.me closes huge seven-figure round to fuel its...

Virtual fitting rooms startup Fits.me closes huge seven-figure round to fuel its growth

Estonian startup Fits.me, a provider of virtual fitting rooms, which we first introduced you to in November 2012, has just closed a Series A round of financing led by the Entrepreneurs Fund.

The seven-figure investment will enable Fits.me to accelerate the delivery of virtual fitting room services, as well as to provide additional sales and marketing resources to fuel Fits.me’s growth.

The young company provides a virtual fitting room for internet clothing retailers. In order to ease the challenge of purchasing clothes that fit, Fits.me created FitBot robotic mannequins. Fits.me’s technology allows the FitBot robot to simulate thousands of different body shapes, allowing the shopper to visualize how a specific garment will look on her/him.

Heikki Haldre, the co-founder and CEO of fits.me, stated: “Fits.me’s technology provides two fundamental benefits to fashion e-retailers. We strengthen their business by increasing sales and reducing returns; and Fits.me enhances their brand value by increasing customer satisfaction. Simply put, the Fits.me Virtual Fitting Room is fundamental to providing superior customer service, and it increases margins.”

Fits.me is also announcing today its new corporate headquarters in London, England. For now, its Engineering, Operations and Production will remain in Tallinn and Tartu, in Estonia.

Currently, Fits.me is the number one virtual fitting room technology, used by more retailers than any other solution.

Find this interesting? Check out the interview we did with fits.me’s CEO Heikki Haldre at the end of 2010.

Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).
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