HomeAcquisitionsBerlin-based beauty box GlossyBox acquires French competitor MonCoffretBeaute

Berlin-based beauty box GlossyBox acquires French competitor MonCoffretBeaute

German beauty box subscription GlossyBox, which is backed by the Samwer brothers, has recently acquired MonCoffretBeaute, a competitor of Glossybox.fr which also offers beauty samples on a subscription basis.

GlossyBox was founded in 2011 and is already available in over 20 countries. According to David Toledano, the CEO of Glossybox France, today the young company has over 150,000 subscribers worldwide.

The acquisition of MonCoffretBeaute could help Glossybox to play a more dominant role within the French market. Another big competitor of GlossyBox is a site called Joliebox, which secured €1 million in October 2011. By the end of last year, JolieBox entered the UK market with the acquisition of Boudoir Privé.

The simple concept of Birchbox, along with its clones GlossyBox and Joliebox, is a subscription model of around €10 per month, for monthly beauty samples.

By the way: You can find out about other interesting beauty box startups in this list

Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).


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