German beauty box subscription GlossyBox, which is backed by the Samwer brothers, has recently acquired MonCoffretBeaute, a competitor of Glossybox.fr which also offers beauty samples on a subscription basis.
GlossyBox was founded in 2011 and is already available in over 20 countries. According to David Toledano, the CEO of Glossybox France, today the young company has over 150,000 subscribers worldwide.
The acquisition of MonCoffretBeaute could help Glossybox to play a more dominant role within the French market. Another big competitor of GlossyBox is a site called Joliebox, which secured €1 million in October 2011. By the end of last year, JolieBox entered the UK market with the acquisition of Boudoir Privé.
The simple concept of Birchbox, along with its clones GlossyBox and Joliebox, is a subscription model of around €10 per month, for monthly beauty samples.
By the way: You can find out about other interesting beauty box startups in this list.
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[…] 20 countries (inlcuding Germany, France, Spain, Italy, UK, Brasil, USA etc.). Ealier this year, GlossyBox acquired MonCoffretBeaute.fr – a French website which (like GlossyBox) offers beauty samples on a subscription basis. This […]