Mobivery, a leading mobile-app developer in Spain, is a one-stop-shop for any company that wants to have a strong presence in the mobile-app market. The company can do everything from strategy and design, to implementation, distribution, and monitoring.
On 18 October, they hosted a presentation at Studio Pradillo in Madrid to showcase their newest product, Malcom (Update – January 2023: The product seems to be no longer in business under this site and we therefore deactivated the link). Mobivery has 45 employees, and 10 of them have been dedicated to the development of Malcom for the past year and a half. We were fortunate enough to attend the event and experience what we think will be setting the bar for mobile-app development and management.
Malcom is a platform for both developers and application owners to manage their apps in real-time. Developers that choose to use Malcom will benefit from a plethora of features:
- Free access to Malcom’s open source library, which is actively maintained and kept up-to-date
- Guaranteed seamless integration into the key mobile-app development environments (iOS, Android and Blackberry and Windows Mobile 7) with no customization to the code is required
- Ability to customize on top of library for free
- Infrastructure backed by Amazon Web Services
The engineers claim that Malcom should not take more than two hours to integrate into any application. Some of the built-in features boasted by the Malcom team were:
- Ability to segment data
- Integration with 3rd party or company-owned ad-servers
- Real-time analytics based on usage after the download
- Remote support
For the app owner who uses different mobile platforms, Malcom makes it easy to manage their app from a single graphical interface. Owners can push updates and run their own ad campaigns specific to mobile platforms and/or the users they segment of their choosing.
Bankia, Genera Interactiva, FonYou and Softonic, which are all companies that have been working with Malcom for the last year, presented at this event, explaining how they used the platform and how it has helped them tremendously. The feature most talked about by the different companies was the push-notification, in conjunction with the analytics. It’s worth noting that the push-notification is an internal function, not an SMS. Notifications can be sent out to segmented groups in the form of rich-media ad campaigns, or forced updates if the application is buggy. These features saved them time and money, as normally these tasks are assigned to the developer. Instead, the owners themselves could manage everything from a single web interface.
Malcom is currently in private beta, and will be opening to the public in the next few weeks. They certainly have a robust platform that has been thoroughly tested by a number of big players. We await their public release as a revolutionary product within the world of mobile-app development, which will surely be noticed internationally.
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