Mobivery’s new mobile app platform, Malcom


Mobivery, a leading mobile-app developer in Spain, is a one-stop-shop for any company who wants to have a strong presence in the mobile-app market. They do everything from strategy and design, to implementation, distribution, and monitoring. On October 18th, they hosted a presentation at Studio Pradillo in Madrid to showcase their newest product, Malcom. Mobivery has 45 employees, and 10 of them have been dedicated to the development of Malcom for the past year and a half. I was fortunate enough to attend the event and experience what I think will be setting the bar for mobile-app development and management.

Malcom is a platform for both developers and application owners to manage their apps in real-time. Developers that choose to use Malcom will benefit from a plethora of features:

  • Free access to Malcom’s open source library, which is actively maintained and kept up-to-date
  • Guaranteed seamless integration into the key mobile-app development environments- iOS, Android and Blackberry and Windows Mobile 7 –  with no customization to the code is required
  • Ability to customize on top of library for free
  • API
  • Infrastructure backed by Amazon Web Services

The engineers claimed that Malcom should not take more than two hours to integrate into any application. Some of the features built-in that were boasted by the Malcom team were:

  • Ability to segment data
  • Integration with 3rd party or company-owned ad-servers
  • Real-time analytics based on usage after the download
  • Push-notifications
  • Remote support

For the app owner who utilizes different mobile platforms, Malcom enables them to manage their app from a single graphical interface. Owners can push updates and run their own ad campaigns specific to mobile platforms and/or the users they segment of their choosing. I was able to see a working demo of the features in action. Bankia, Genera Interactiva, FonYou and Softonic, which are all companies that have been working with Malcom for the last year, presented explaining how they used the platform and how it has helped them tremendously. The feature most talked about by the different companies was the push-notification in conjunction with the analytics. The push-notification is an internal function, not a SMS. Notifications can be sent out to segmented groups in the form of rich-media ad campaigns, or forced updates if the application is buggy. These features saved them time, and money because normally these tasks are assigned to the developer. Instead, the owners themselves could manage everything from a single web interface.

Malcom is currently in private beta, and will be opening to the public in the next few weeks. They certainly have a robust platform that has been thoroughly tested by a number of big players. I am excited for its public release. Malcom is a revolutionary product within the world of mobile-app development and will surely be noticed internationally.