The new platform offers its users a service/experience in the intersection between social gaming and shopping utilities. The founder-team, wich is from the UK (Exeter), aims to solve some of the major challenges in the e-commerce space, in a way that produces a very rewarding end-user experience and great opportunities for partners in the shopping value chain.
As a Fantasy Shopper you are enabled to spend Fantasy £’s in your favourite real world clothing shops (over 300 shops are already connected with the site). According to the startup, Fantasy Shopping is a bit like creating wishlists – but it makes much more fun. If you find something you want to buy for real, you can with just one click. In order to earn more Fantasy £’s, you can collect Paydays (every hour) and unlock virtual items. Aside of virtual icons, users can also win discount codes, real world clothes and shopping vouchers.
The young company monetized its social shopping game (probably) mostly through commissions. The Fantasy Shopper-team already won two prizes at business competitions and received £30,000 prize money.