HomeFinland-StartupsWOT ensures safe shopping for Finnish in-content ad platform Kiosked

WOT ensures safe shopping for Finnish in-content ad platform Kiosked

WOT (Web of Trust), a leading safe surfing tool which helps millions of users stay safe while searching and shopping the web, and Kiosked, a leading in-content ad platform, are partnering together to provide a safe way for online publishers and photographers to earn money on the shopping impulses their content creates.

The Finland-based startup Kiosked was founded in 2010. Their new end-to-end scalable sales platform, Web Wide Shop, enables advertisers to link their offering to relevant impulse-generating content distributed all across the web. Kiosked can be integrated into any online content, providing consumers with instant access to more information, along with the possibility to make online and offline purchases, save information for later and share with friends. Publishers and bloggers earn sales commissions without having to display annoying banner ads luring visitors from their sites. The reliability of Kiosked-enabled sites is validated and controlled by Web of Trust and their worldwide community of more than 25 million users.

“People get shopping impulses from online content when they see a good looking lamp, golf glove or t-shirt on a blog, for example”, said Kiosked founder and CEO Micke Paqvalén. “Until now, there has been no easy way of buying or getting information about the products they see without having to leave the site to search elsewhere. When they leave a trusted site, consumers run the risk of visiting sites with dubious reputations. Kiosked provides consumers with instant access to more information, along with the possibility to make an on- or offline purchase. Our partnership with WOT ensures that the online shopping experience is a safe one.”

As WOT’s ratings are powered by the experiences of millions of people around the world, WOT detects problems such as scams and unreliable shops, which automated systems cannot. To ensure the end-to-end safety and security of each transaction, Kiosked and WOT have jointly created an automated system that reads and acts on reputation ratings calculated from WOT users and the security feeds from 100+ internet security companies. The automated real-time security system is unique and included in Kiosked’s pending patents.

“WOT reputation data enhances Kiosked’s products for publishers and consumers. Shoppers feel confident they are dealing with a trusted site when they make a purchase through a Smart Kiosk, because WOT ensures the trustworthiness of the Kiosked network of online publishers,” said Vesa Perälä, CEO of WOT Services. “To maintain their excellent WOT reputation as well as stay compliant with copyright law, online publishers have access to images found in the Kiosked Image Bank.”

The Kiosked Image Bank enables all online publishers, bloggers, and photographers to download and earn money on free images from images.kiosked.com. The Kiosked Image Bank is stocked with millions of images and products with almost ten thousand brands represented. All of them are trusted through WOT and free to use without infringing copyrights.

“With Kiosked, anything you see can be yours,” said Paqvalén. “For the first time ever, Kiosked drives shopping impulses to immediate actions at astonishing conversion rates.” He continues, “I believe that together with WOT, we have one of the best end-to-end sales and marketing solutions in our industry; a solution which is proven to be safe, highly efficient and valuable for our customers.”

Web of Trust is also based in Finland and was founded in 2006. Back in May, WOT announced a partnership with Facebook where they give Facebook’s over 600 million users reliable protection against dubious web links.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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