Wikio, the leading Social Media Group in Europe, is taking the name of its thriving Social Media Advertising platform: ebuzzing. “ebuzzing is our most important business unit. It is booming thanks to the Social Video Advertising wave, and already generates 70% of our turnover”, explains Pierre Chappaz, CEO, “Our new name reflects our strategy to increase our focus on Social Media Advertising”.
ebuzzing, which recently acquired Trigami, seeds branded content, especially video, using social media. Its customers include more than 2,000 international and regional brands.
“People may wonder what we will do with our Wikio News sites”, remarks Pierre Chappaz. “Actually these sites do not represent a significant part of our business any longer”. These sites will now be integrated into a new and updated version of the Ebuzzing site, leveraging their buzz and influence analysis functionalities for the benefit of ebuzzing customers.
ebuzzing, or the company which is formerly known as the Wikio Group, also announced a new Series B round of $25 million, brought together by GIMV, a leading European Venture Capital fund, and the existing investors Lightspeed, Gemini, Solorun and Pierre Chappaz.
The company has completed a series of eight mergers and acquisitions in the last 18 months. ebuzzing is headquartered in Paris – while the former parent company Wikio Group was headquartered in Luxembourg. With a turnover in 2010 of $15m, ebuzzing is expecting revenues of up to $25m this year.