OpenTag: QuBit launches free tag management system


QuBit, a UK based startup focusing on data-driven website optimisation, has just launched OpenTag, as the first in a series of disruptive website measurement and optimisation products. OpenTag is probably the world’s first free, open source Tag Management system, offering fast and functionally rich Tag Management capabilities to websites of all types and sizes.

Website tags are mostly used by analytics professionals and web marketers for accurate website reporting and analytics. However, the growing range of software that require these tags means that management of them is becoming a major issue for website owners.

For marketers, QuBit’s OpenTag system offers some self-service, agile and flexible Tag Management functionality without the need to sign a contract. The system aggregates all of a website’s tags into one easy to use platform.

For developers, OpenTag basically removes the problem of Tag Management out of the core development cycle. It provides a high performance Container Tag by reducing the number of different scripts running sequentially. The deployment of tags is also quicker as it uses a global content delivery network to ensure tags are served at the lowest latency and the highest reliability.

Founded in 2010 by four ex-Googlers, QuBit focuses on delivering data-driven website optimisation products to increase sales and conversions. The young company is financially backed by Westminster North Capital ($1.3m in seed funding) and already works with brands such as AOL, Expedia, Blackberry and TalkTalk. The London based startup uses a range of innovative data collection, processing and analysis approaches to optimise website conversions and sales.

QuBit aims to bring a new level of insight to the analytics space – their products offer true interpretation of website data as well as solutions to conversion issues. OpenTag is the first in a series of such products that aim to disrupt the web analytics marketplace.

Graham Cooke, CEO of QuBit, said: “OpenTag is just our first product, but it’s a clear reflection of our mission statement to fundamentally disrupt this market. To date, Tag Management solutions have been costly and complex – we’re offering a simple, free alternative that will let every web business take advantage of this functionality.”

He continued: “Subsequent product launches are going to build on the OpenTag approach to offer web marketers and analytics professionals a range of completely new and powerful functionality to optimise their web presences.”