eZ Systems, an award winning provider of Open Source Content Management Platforms, today announced the acquisition of YOOCHOOSE. Financial details were not disclosed yet. YOOCHOOSE is based in Cologne (Germany) and was founded back in 2009. The recommendation software of the German startup will be integrated into eZ Systems’ product portfolio and offered under the name eZ Recommender Engine as part of the eZ Publish Enterprise Edition Platform.
The eZ Recommender Engine from YOOCHOOSE offers the opportunity to create a dynamic and unique experience each time a customer visits a website, collecting data and creating real-time updates to the user profile. When a customer visits a website from any device, personalized recommendations are automatically delivered based on his or her unique interests.
The eZ Recommender Engine aims to play a crucial role helping marketers proactively engage visitors, increase the length of online sessions and promote user retention, turning each discovery or shopping event into a unique experience as news, images, videos, products and events are recommended in real-time according to the users’ individual consumption and behaviour.
“The acquisition of YOOCHOOSE was very strategic for eZ Systems,” says Gabriele Viebach, CEO of the Norway based eZ Systems AS. “Our customers are required to address the end visitor with a more sophisticated experience and the addition of YOOCHOOSE and the recommendation technology is an important enhancement for the eZ Systems platform to optimize on future market trends and fulfill these foreseen requirements.”
Michael Friedmann, Chief Technology Officer of YOOCHOOSE stated “Our integration with eZ’s Platform allows marketing to control the entire Web experience from the content strategy to the recommendation of additional information that can optimize the end-user’s visit.”
Through this acquisition, eZ will continue to develop the YOOCHOOSE technology and add the recommender engine to the eZ Publish Enterprise Edition roadmap. YOOCHOOSE base functionality comes today with eZ Publish Enterprise Edition 4.5 or as a stand-alone solution and the advanced (full) functionality is available in the eZ Market.