HomeAcquisitionsSkimlinks acquires US-based content monetization startup Atma Links

Skimlinks acquires US-based content monetization startup Atma Links

Skimlinks announced today that it has acquired the New York-based content monetization startup Atma Links (Update – January 2023: The startup seems to be no longer in business under this name and we therefore deactivated the link).

Skimlinks will merge the Atma Links technology with its own affiliate marketing platform to offer its publishers and partners a real-time in-text product identification and price comparison service.

Both companies offer a simple solution that helps publishers to earn some extra money with affiliate links. With one line of JavaScript, all product links and references on a page are instantly turned into commission-earning affiliate links.

Skimlinks is headquartered in London and was launched in November of 2008. The young company is now powering $13 million in merchant sales a month and growing. Skimlinks CEO and co-founder Alicia Navarro explained their recent decision to acquire Atma Links: “We already had a strong offering for automating product linking in content. However, Atma Links is able to offer real-time price comparison, which, when combined with our publisher network, partner relationships, and architecture, creates an offering unparalleled in the market.”

Atma Links’ directors Erik Nygren and Chris Dickson will join the Skimlinks team. So far, details of the acquisition terms were not yet disclosed.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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