Skimlinks, announced today that it has just acquired the New York based content monetization startup Atma Links. Skimlinks is going to merge the Atma Links technology with its own affiliate marketing platform to offer its publishers and partners a real-time in-text product identification and price comparison service.
Skimlinks CEO and co-founder Alicia Navarro explained the acquisition: “We already had a strong offering for automating product linking in content. However, Atma Linksis able to offer real-time price comparison, which, when combined with our publisher network, partner relationships, and architecture, creates an offering unparalleled in the market.”
Atma Links’ directors Erik Nygren and Chris Dickson will join the Skimlinks team. Details about the acquisition-terms were not disclosed.