HomeFrance-StartupsFrench retail SaaS startup Lengow raises $1.8 million from Alven Capital

French retail SaaS startup Lengow raises $1.8 million from Alven Capital

One year after an initial investment from Kima Ventures, the Nantes-based startup Lengow has now reached a new milestone with Alven Capital in raising an additional $1.8 million, in order to finance its international development.

Lengow offers a SaaS solution that allows online retailers to centralize their marketing activities on different channels via one single platform, and also allows them to set-up promotional campaigns in a quick and easy way. Users can rapidly index their product catalogues on more than 400 distribution channels (including comparison shopping sites, marketplaces, affiliate networks, retargeting sites, sponsored links, newsletters and social networks), reaching a wider audience in record time. Lengow also aims to help its clients to control their expenses and maximize their profitability due to ROI calculations per product.

Lengow’s interface is equally adapted for e-commerce companies as well as for web agencies. The French startup currently has more than 400 clients in France and Europe, diffuses more than 35 million products on nearly 6,800 feeds every day and counts over 20 employees. Lengow was created back in 2009 by Mickael Froger and Jérémie Peiro.

The fresh capital will allow Lengow to continue and accelerate its growth. The French startup will now focus on the development of its solution on the international stage, specifically targeting the US market. Another goal will be the reinforcement of Lengow’s R&D department in order to continue the evolution of its product.

Mickael Froger, co-founder of Lengow, stated in relation to the investment of Alven Capital: “This investment will allow us to consolidate our development in France and to greatly accelerate our international development; all the while continuing to launch new features in order to better respond to the needs of our clients”.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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