Music discovery: Hitlantis receives $1.5m of funding


Hitlantis, the Finland based discovery platform for indie music, just closed a round of angel funding worth $1.5 million. The list of investors who participated in this round is long and mainly consists of Finnish investment companies and individuals. The fresh capital will primarily be used for the product development and the expansion into new markets.

The music platform of Hitlantis can be discovered using an iPhone, iPad or a regular web browser (an Android version will be added soon). Hitlantis content as circles of various sizes and colors arranged around a larger, open circle in the middle of the screen. More popular music artists are closer to the middle and less popular artists closer to the edge. Artists with larger catalogs are represented through larger circles. And the sea of circles is arranged so that artists of the same genre situated together and are colored the same. This makes the discovery of indie music real fun.

Hitlantis was founded in 2009 by Petri Kotro and Timo Poijrvi and has currently over 5,000 bands on its platform. The free music streaming service monetizes through music sales and premium band accounts.