HomeEstonia-StartupsEstonian startup Fits.me launches a virtual fitting room for women

Estonian startup Fits.me launches a virtual fitting room for women

The Tallinn-based startup Fits.me recently introduced a set of female FitBot robotic mannequins that promise to ease the challenge of purchasing clothes that fit (Update – January 2023: This service seems to be no longer in business and we therefore deactivated the link).

The female FitBot mannequin will launch at British retailer, Hawes & Curtis, where the male FitBot mannequin, which was introduced in 2010, has already been implemented.

Fits.me stated that due to the various shapes and sizes of the female body (check out the video below this post), the female FitBot robot was more complicated to accurately model than the male torso and took longer to perfect. The Fits.me technology allows the robot to adjust to conform to hundreds of thousands of body shapes, allowing the shopper to visualize how the specific garment will look on her. This solves probably one of the biggest problems for online fashion retail – the lack of a fitting room.

“Our female FitBot mannequin can adjust to just about any female body type, giving women the confidence that they are making a successful online purchase without the need to return,” says Heikki Haldre, CEO and co-founder of Fits.me.

Learn more about Fits.me and check out the interview we did at the end of last year with co-founder and CEO Heikki Haldre.

By the way: You can find out about other interesting startups from Estonia in this list

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).


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