Eagle Eye Solutions, one of the leading companies providing mobile voucher issue and redemption technology for retailers, has announced today that it has secured £1.5 million in a Series A round of funding. Sir Terry Leahy, the former chief executive of Tesco, and top-ranked City retail analysts, Bill Currie and Iain McDonald, bringing a wealth of expertise to the company, led the financing.
Sir Terry Leahy is already taking an active role in the company, making a number of introductions with senior level contacts in the retail space. City retail analysts Bill Currie and Iain McDonald, who have invested in some successful consumer facing businesses before (including The Hut Group, Metapack and Zooplus), will be using their expertise in e-commerce to help guide Eagle Eye’s business strategy.
This funding will enable Eagle Eye to further expand its team, and consolidate and grow its retail partnerships, further establishing the young company as one of the forerunners in digitally redeemed mobile coupons and gift vouchers. This news follows the recent appointments of Simon Burke, a former Chief Executive of Virgin Entertainment Group, as Chairman and of Russell Buckley, former VP of Global Alliances at AdMob, as Chief Marketing Officer at Eagle Eye Solutions.
“This is an exciting time to get on board with Eagle Eye Solutions, which has expanded its retail partnerships rapidly in recent months. The retail industry is waking up to the huge opportunities that mobile marketing represents and mobile coupons are a vital component. Eagle Eye is leading the way in this field and I look forward to playing a part in its positive impact on the market. ” said Sir Terry Leahy.
Steve Rothwell, CEO, Eagle Eye Solutions, said: “We are delighted to have secured the backing of such experienced and high profile figures within the industry. Our technology empowers retailers with physical stores to use digital marketing techniques that have worked so well online in the last 15 years. This funding round will enable us to accelerate our progress and sign up more retailers more quickly than we could organically.”