Pretty Simple raised €2.5 million with Idinvest


The Paris based social games publisher Pretty Simple has recently raised €2.5 million from Idinvest Partners. Like Zynga or Wooga, the young company develops its games for Facebook and was founded by Bastien Cazenave and his partners. Pretty Simple’s first released title is called My Shops. Launched in December 2010, My Shops reached over 1 million users after just 9 weeks. With the fresh capital, Pretty simple aims to produce 2-4 new games each year. The Pretty Simple team is composed of 15 social gaming professionals. Their goal right now is it to provide players with unique game experiences.

Last year, Idinvest has already made an initial investment into Pretty Simple (€300,000). The French investor is also invested in the social games publisher Kobojo – which is kind of a competitor for Pretty Simple.