The battle between online dating giants has just taken a new turn. Parship, one of Europe’s largest online dating services, recently dismissed about 10% of its workforce. Parship employs roughly over 160 people, with 15 of them leaving now.
Dating company eDarling was founded in 2009 by the Berlin based Affinitas GmbH, which is backed by Rocket Internet, the incubator of the Samwer brothers. Parship was founded in 2001, and is an online dating agency based in Hamburg, Germany.
It’s been reported that the Hamburg-based dating site Parship made a turnover of €56 million in 2009. In the near future Parship aims to focus even more on its core markets (Germany, Austria, Switzerland and the Netherlands) in order to compete against rivals such as eDarling.
According to recent Google Trends and Alexa data, eDarling has already surpassed Parship in their home market Germany. What do you think will happen over the rest of this year?
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