GlossyBox, the new beauty subscription box service from Germany, has an new additional investor on board, just a month and a half after its official launch.
Holtzbrinck Ventures has invested an undisclosed sum in the new company, which is backed by Rocket Internet, a startup incubator by the Samwer brothers. As is typical for Samwer-backed startups, GlossyBox started its international expansion very quickly and with full speed. The subscription-based service is already live in Germany, UK, South Korea and Brasil. According to Deutsche-Startups.de, a startup blog also backed by the Samwer brothers, the next countries on the expansion list are Switzerland, Austria and France.
In addition to GlossyBox, there are already a few players out there who have launched businesses with the ‘BirchBox model’. In Germany these are for example BooBox, Kosmetik.de and Box of Beauty. The simple concept of BirchBox is a subscription model, where users pay a fee, for example €10 per month, for monthly beauty samples.
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