Facebook partners with a Finnish startup named WOT

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WOT, the Helsinki based provider of a crowd-sourced website reputation rating service, has today announced a partnership with Facebook. WOT (Web of Trust) is going to give Facebook’s over 600 million users reliable protection against dubious web links. When a Facebook user clicks a link that leads to a page with a poor reputation rating given by the WOT community, Facebook will from now on show a warning message. WOT’s global community has rated more than 31 million websites with the free WOT add-on and already reported 5 million websites for phishing, untrustworthy content, fraudulent services or various scams.

The partnership with Facebook is a huge win for WOT. The increasing popularity of WOT will certainly lead into a strong user-growth for the free WOT add-on. Users of the WOT tool also see reputation icons on Google search results, email links, Twitter and for shortened URLs. The add-on works in all web browsers and is easily downloaded at mywot.com.

WOT’s free service has over 20 million users and is maintained by the Finnish company WOT Services Ltd – which was founded in 2006 by Timo Ala-Kleemola and Sami Tolvanen. Web of Trust (WOT) makes money through Trust Seals, which can be purchased by websites with an excellent reputation to show that they are trusted.

3 COMMENTS

  1. What will happen when Google incorporates this algoritm in their search engine. Could all sites ranked low get his and lose traffic?

  2. Hi Jacon,
    I would say so. But I guess this would improve the search quality. WOT-users have already reported 5 million websites for phishing, untrustworthy content, fraudulent services or various scams.

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