WOT, the Helsinki-based provider of a crowd-sourced website reputation rating service, has today announced a partnership with Facebook.
WOT (Web of Trust) will give Facebook’s over 600 million users reliable protection against dubious web links. When a Facebook user clicks on a link that leads to a page with a poor reputation rating given by the WOT community, Facebook will from now on show a warning message. WOT’s global community has rated more than 31 million websites with the free WOT add-on and already reported 5 million websites for phishing, untrustworthy content, fraudulent services or various scams.
The partnership with Facebook is a huge win for WOT. The increasing popularity of WOT will certainly lead into a strong user-growth for the free add-on. Users of the WOT tool also see reputation icons on Google search results, email links, Twitter and for shortened URLs. The add-on works in all web browsers and is easily downloaded via their website.
WOT’s free service already has over 20 million users and is maintained by the Finnish company WOT Services Ltd, which was founded in 2006 by Timo Ala-Kleemola and Sami Tolvanen. The company makes money through Trust Seals, which can be purchased by websites with an excellent reputation to show that they are trusted.
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