According to the German startup blog Gruenderszene, the Düsseldorf-based hotel search engine Trivago has sold 25% of its shares to Insight Venture Partners.
Trivago was founded in 2006 and is currently Europe’s leading hotel meta search engine. The young company currently offers up-to-the-minute price comparisons for local and international hotels, and so far operates its service in 24 countries.
The deal with Insight Venture Partners was closed in the end of 2010 and brought Trivago about €40 million of fresh capital. The details are undisclosed yet by Trivago, but if they turn out to be correct, this would mean a valuation of €160 million for the Germany-based hotel search engine.
Using TV advertising, a user-friendly platform and brand icons, Trivago has lately become the go-to site for hotel bookings across Europe.
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