It’s a simple concept. A subscription model where users pay €10 per month to have a box of beauty samples sent to their houses.
This popular concept is already working well in the US with brands like Birchbox, and has now been taken on by the Samwer brothers and their incubator Rocket Internet with a new subscription box, called the GlossyBox.
The CEO of this new Berlin-based company is Charles von Abercron, the previous head of international online marketing at CityDeal (bought by Groupon). It seems very likely that the team will roll out the Birchbox-like-model across many European countries in the next few months.
For further info about the GlossyBox concept, check out the following commercial (in German).
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