It’s a simple concept. A subscription model where users pay €10 per month to have a box of beauty samples sent to their houses.
This popular concept is already working well in the US with brands like Birchbox, and has now been taken on by the Samwer brothers and their incubator Rocket Internet with a new subscription box, called the GlossyBox.
The CEO of this new Berlin-based company is Charles von Abercron, the previous head of international online marketing at CityDeal (bought by Groupon). It seems very likely that the team will roll out the Birchbox-like-model across many European countries in the next few months.
For further info about the GlossyBox concept, check out the following commercial (in German).
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[…] out of Germany, has an new additional investor on board. Just one and a half month after the official launch of the Berlin based GlossyBox, Holtzbrinck Ventures now invested an undisclosed sum in the new […]
[…] which is affiliated with the startup incubator Rocket Internet, was founded in March of this year. The startup already offers its subscription based model to users in Germany, UK, […]
[…] a few more European players who copied the Birchbox-model. In Germany (for example) these are GlossyBox (backed by the Samwer brothers), Kosmetik.de and Box of Beauty (Douglas). This entry was […]
[…] GlossyBox was founded in 2011 and is already available in over 20 countries. According to David Toledano (CEO, Glossybox France), the young company today has over 150,000 subscribers worldwide. The acquisition of MonCoffretBeaute could help Glossybox to play a more dominat role within the French market. The other big competitor of GlossyBox is a site called Joliebox, which secured 1 million Euro in October of 2011. By the end of last year, JolieBox has entered the UK market with the acquisition of Boudoir Privé. […]