kaufDA, the biggest German provider of online brochures and mobile couponing, has recently sold a stake of 74.9% to Axel Springer.
Berlin-based kaufDA was founded in 2008 by Christian Gaiser, Cihan Aksakal, Thomas Frieling and Tim Marbach. The young company offers retailers the ability to advertise their products and services in the mobile and stationary internet on a location-based service. This enables consumers to plan their shopping from home or away from home, using their mobile phones.
The price for this majority stake could be between €25 million and €30 million. Aside from Axel Springer there were other big corporations that also seemed to have an interest in kaufDA, such as Otto, Tengelmann and Deutsche Post.
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