kaufDA, the biggest German provider of online brochures and mobile couponing has recently sold a stake of 74.9 percent to Axel Springer. The price for this majority stake might be between 25 and 30 million Euro. Aside from Axel Springer there were other big corporation that also seemed to have an interest in kaufDA: Otto, Tengelmann and Deutsche Post. kaufDA was founded in 2008 by Christian Gaiser, Cihan Aksakal, Thomas Frieling and Tim Marbach. The Berlin-based young company offers retailers the ability to advertise their products and services in the mobile and stationary internet on a location-based service. This enables consumers to plan their shopping from home or away from home, using their mobile phones.
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