HomeFundingGerman food delivery service Lieferheld secures €4 million funding

German food delivery service Lieferheld secures €4 million funding

The Berlin-based food delivery service Lieferheld has just received €4 million in fresh funding. The lead investor of this financing round is a venture capital company belonging to the German retail giant Tengelmann. Team Europe Ventures and Holzbrinck Ventures also participated.

Lieferheld.de is building the next-generation online food ordering and lead generation platform in Germany. Each time a user orders something to eat through Lieferheld, the startup gets a commission from the delivering restaurant. According to Fabian Siegel, the CEO of Lieferheld, there are no plans to internationalise the service yet. The main goal for the next few years will be to become the market leader in Germany.

The biggest competitor for Lieferheld is Pizza.de, a 10-year-old food delivery company and the current market leader. In order to become the number one in this space, Lieferheld is going to invest heavily in SEO, SEM, print, TV ads and other advertising channels.

By the way: You can find out about other interesting startups from Berlin in this list. 

Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).


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