The Berlin based food delivery service Lieferheld just received 4 million Euro of funding. Lead investor of this financing round is a venture capital company belonging to the German retail giant Tengelmann. Team Europe Ventures and Holzbrinck Ventures also participated in this round. Lieferheld.de is building the next generation German online food ordering and lead generation platform. Each time a user orders something to eat (for example a Pizza) through Lieferheld, the startup gets a commission from the delivering restaurant. According to Fabian Siegel, the CEO of Lieferheld, there are no plans for an internationalization of the service yet. The main goal for the next years will be to become market leader in Germany.
The biggest competitor of Lieferheld is Pizza.de – a 10-year-old food deliverly-company and the current market leader. In order to become the number 1 in this space, Lieferheld is going to invest heavily in SEO, SEM, Print, TV-Ads and other advertising channels.