The European incubator HackFwd has recently announced a new e-commerce startup called Fantasy Shopper, which is now 100 days from launch (Update – December 2022: The startup seems to be no longer in business and we therefore deactivated the link).
HackFwd is a German pre-seed incubator started in 2010 by Lars Hinrichs. According to HackFwd, Fantasy Shopper will launch in the intersection between social gaming and shopping utilities. A unique consumer experience lies at the core of the product, making it well positioned to take a clear lead in the social shopping space.
The founder-team, which is from Exeter, in the UK, will try to solve some of the bigger challenges in this area, in a way that produces a very rewarding end-user experience and great opportunities for partners in the shopping value chain.
On 1 March, the Fantasy Shopper-team won the first prize of £20,000 in the GWE Business West’s Born Global competition. Fantasy Shopper will release more details about the product as the launch date draws nearer.
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