Fliplife, the browser-based virtual world coming out of Germany, has just announced a further financing round in the seven-figure realm (Update – December 2022: The startup seems to be no longer in business and we therefore deactivated the link).
If you’ve never heard of Fliplife, it’s a browser-based life simulation game, where users can play games while being involved in their real-life activities. Similar to the popular game Second Life, the monetisation strategy includes B2B products, where real-life companies can enter Fliplife via methods like product placement and a virtual presence.
The investors of this financing round are Mountain Super Angels, in addition to previous investors like HighTech Gründerfonds. According to the Cologne-based gaming startup, the virtual world Fliplife is currently growing by about 800 users a day organically, meaning without aggressive marketing.
Fliplife.com, which was officially launched in August 2010, will likely use the fresh capital for product development and international marketing.
Interested in virtual reality? Check out these other articles on VR and virtual worlds!