It’s official: Amazon is going to acquire LoveFilm


This morning LoveFilm has announced that Amazon is going to acquire the remaining shares. Specific terms have not been discloused yet. At the moment Amazon owns 42 % of LoveFilm. The company is also known as the european Netflix and was founded in 2003. In exchange for a monthly fee, the LoveFilm-users can watch films and play games from a library of over 70,000 titles. It’s not clear yet wether Amazon will rebrand the film-service or not.