This morning LoveFilm has announced that Amazon is going to acquire the remaining shares. Specific terms have not been discloused yet. At the moment Amazon owns 42 % of LoveFilm. The company is also known as the european Netflix and was founded in 2003. In exchange for a monthly fee, the LoveFilm-users can watch films and play games from a library of over 70,000 titles. It’s not clear yet wether Amazon will rebrand the film-service or not.