HomeFundingMilan-based Beintoo closes angel round to gamify mobile apps

Milan-based Beintoo closes angel round to gamify mobile apps

Beintoo, a young Italian startup, just announced the closing of its angel round, with an undisclosed sum.

The company was founded in September 2010 by Antonio Tomarchio and Filippo Privitera, two ex-Dada managers. Tomarchio previously founded AdRight, an ad server acquired by Dada in 2008 and transformed into what is now Simply.com. Co-founder Filippo Privitera has been working with Antonio Tomarchio since his AdRight days.

The Milan-based startup is developing an API framework that allows developers to immediately introduce what they called a ‘rewards layer’. Developers can decide a set of achievements and their users will be rewarded by receiving sponsored virtual goods from select advertisers when they reach the achievements. Developers monetize when their users receive a sponsored good and when there is a conversion into a real coupon. They just released an alpha version.

At the moment the product looks like a community where users can review and comment on apps, and thus seems to compete with Rome-based iWikiPhone, however the focus seems to lie on the API development.

By the way: You can find out about other interesting startup funding news stories in this list.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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