HomeGermany-StartupsGerman users of Google Analytics face serious problems

German users of Google Analytics face serious problems

The recent breakdown in talks between Germany’s data protection officials and Google may cause some problems for German websites using Google Analytics.

Google Analytics, in case you are not yet familiar, is a web analytics service offered by Google. The free tool tracks and reports website traffic, sitting as a platform inside the Google Marketing Platform brand.

It has been reported that in the opinion of German officials, the privacy of internet users is being violated by Google Analytics, and the search giant hasn’t done enough to address these concerns. As the service is theoretically illegal now, this means that many Google Analytics users in Germany could face challenges in the near future.

Find this interesting?: If you’d like to stay up-to-date with Europe’s tech, startup and internet news, as well as interesting opportunities, make sure to subscribe to our free weekly EU-Startups Newsletter!

Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

Most Popular