The global e-commerce-giant ebay just bought the Germany based shopping club brands4friends for 150 million Euro. The last official valuation of the brand community was about 100 million Euro. That was when Tengelmann bought 10 percent of brands4friends for 10 million Euro in the beginning of 2010. Especially the previous investors should be happy with this great exit. Doug McCallum, Senior Vice President of eBay in Europe, said: “With the acquisition of brands4friends we are entering the market of online shopping clubs with an established and dynamic partner, whose expertise, relationships and passion is matching perfectly with our goals”. Also brand4friends is sure to have found the perfect partner with ebay. brands4friends was founded in 2007 and employs around 200 people.