HomeFinland-StartupsFinland-based product-tagging startup Thinglink raises $1 million

Finland-based product-tagging startup Thinglink raises $1 million

The Finnish product-tagging startup Thinglink has raised $1 million in seed funding from the Nordic investors Inventure and Lifeline Ventures. According to the founders, the new funds will be used to develop an in-image advertising network for brands, retailers and other product advertisers.

Helsinki-based Thinglink actually began working on another challenge – defining a new standard that identifies both virtual and physical objects, and links them to information on the web. Now the startup has evolved into a type of social catalogue that enables brands, designers and consumers to identify products, as well as discuss or talk about said products. At this stage of growth, Thinglink is pitching itself as a tool for web-publishers who want to add interactive images to their content.

By the way: You can find out about other interesting startups from Finland in this list.

Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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